WATCH THE SERIES

An Award-Winning Campaign with a real impact:

6.500 applicants from 23 countries.

Interview with Global Leaders

Watch senior leaders from Coca-Cola HBC present the exciting journey of the program, from ideation and research to implementation.

Agency How-tos

Watch as three generations—Gen Z, Millennials, and Boomers—collaborate on this extraordinary campaign to attract top talent.

International Award-Winning

Watch intriguing insights on planning, evaluating, and implementing an international award-winning employer branding campaign.

Awarded and Shortlisted by

Creative Chaos Documentary

Through this series, we unveil the story of a real-life successful campaign, narrated by both the client and the agency, capturing the highs, lows, and a relentless 'make-it-work' spirit.

For the best experience please accept marketing cookies.

Episode 1

Time to watch
  04:34 minutes

How did a local agency win a major global strategic campaign?

Watch senior leaders from Coca-Cola HBC speak about their challenge in creating a new top-talent trainee program, of high strategic importance, across 23 countries. Discover how they decided to collaborate with Minio Studio, a local Romanian agency.

For the best experience please accept marketing cookies.

Episode 2

Time to watch
  03:43 minutes

How did a newly launched program attract 6500 candidates?

Explore the innovation behind our program, transforming the recruitment process into a learning journey complete with feedback, materials, webinars, and coaching.

For the best experience please accept marketing cookies.

Episode 3

Time to watch
  06:42 minutes

How did we manage to implement a 360-degree campaign simultaneously across 23 countries?

Uncover the challenges, impact, and actual results. While the task was demanding, achieving excellence required a true partnership between the client and the agency.


Testimonials about the project

“The International Leadership Training Program becomes the flagship program for Coca-Cola HBC to be perceived as an employer of choice for GenZ.”

Maria Dinu

Group Employer Branding Coca-Cola HBC

“The focus group helped us rethink the overall process and keep us really committed to this: a campaign for GenZ minds and hearts.”

Maya Tsankova

Group Employer Branding & Digital Lead Cola-Cola HBC

“We are not simply looking for talent, we are looking for that will be driving our strategy forward. So, I believe this project will change our future as a company.”

Maria Petrova

Talent Acquisition Continuous Improvement Lead Cola-Cola HBC

WATCH THE SERIES
SEND A REQUEST
BOOK A MEETING

Testimonials about Minio Studio

“Working with Minio for this project felt easy, even though it was a huge campaign, that we designed from scratch. What I most appreciated were the attention to detail, the focus on quality production materials. It really felt like working with a true partner along the way and also the human-centric approach to everything, when it comes to design.”

Maria Dinu

Group Employer Branding Coca-Cola HBC

“It was tough to change the agency and to start working for this project with a new agency. And I'm so glad I've done it.”

Maya Tsankova

Group Employer Branding & Digital Lead Cola-Cola HBC

“I will definitely do it again - especially with Minio, because it was very easy to work with them.”

Nicolay Antonov

People Services Innovation SME Coca-Cola HBC

WATCH THE SERIES

We are here to support your Employer Branding efforts

SEND A REQUEST

If you need support in setting up your employer branding strategy and EVP.

If you are facing challenges in attracting Gen Z talent.

If you require an impactful recruitment campaign.

If you wish to conduct an audit of your employer branding.

If you aim to maximize your employer brand visibility.

If you focus on improving internal engagement.